‘Deep reservoir’ of private capital available to invest in Kenyan and East African businesses PRESS INFORMATION - 20th March 2017 Mombasa based corporate finance advisors Ace Financial Advisory Limited is now a registered Capital Raising Advisor (CRA) with DealWire, a service delivering a flow of private debt and equity investment opportunities to wealthy private investors … Continue reading


A TRIBUTE BY JAMES WOLFENSOHN WORLD BANK PRESIDENT (1995-2005) James Wolfensohn, World Bank President (1995 – 2005), speaking on January 25, 2005 in Washington DC when the National Building Museum presented its sixth prestigious Vincent Scully Prize to His Highness the Aga Khan in recognition of his contributions to promoting design excellence and improving the […] … Continue reading

The Pricing of Services

Dr Brian's SmartaMarketing Blog Number 1

Dr. Brian Monger


Pricing decisions are of major importance in service marketing strategy. As with other marketing mix elements, the price of a service should be related to the achievement of marketing and organisational goals and should be appropriate for the service organisation’s marketing program.

Service pricing principles and practices tend to be based on principles and practices used in pricing goods. As with goods, easy generalisations about pricing are difficult to make. There is as much diversity in the service sector as in the goods sector.

The great variety of environments in which service pricing decisions are made and the diversity of pricing practices which may apply, is partly reflected in the many different terms used to describe the prices of services.

Characteristics of Services and their Influence upon Service Prices

The characteristics of services as with all Products will influence prices set in markets. The influence of these…

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Competition Pricing

Dr Brian's SmartaMarketing Blog Number 1

Understanding anticipating and influencing competitors’ pricing

Dr Brian Monger

Pricing a product in competition can be more difficult than pricing one isolated by its uniqueness.  In the absence of direct competition, one can estimate how a price change will affect sales simply by analyzing buyers’ price sensitivity.  When, however, a product is just one among many, competitors can wreak havoc with such sales estimates by changing their own prices.  In doing so, competitors change buyers’ alternatives to purchasing one’s product and thus manipulate what they are willing to pay for it.  For example, a company might reasonably estimate that it could double sales by pricing 20 percent below the competition.  But a 20 percent price cut would not necessarily generate such a result.  Competitors may not allow a 20 percent price cut to become a 20 percent price differential.  They may respond with price cuts of their own to narrow…

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